Are Images REALLY That Important for Facebook Ads?

A picture of a smiling woman conveys freedom, happiness and even success…

The most important element of your Facebook ad, hands down, is your image.

In fact, your image contributes a whopping 70% of the value of your ad. So if you’re wondering how best to invest the majority of your time when creating your ad, this is it!

Your 2 main goals with your ad image are:

1. Make it eye-catching. People are not on Facebook for the ads, so you need to get them looking away from their newsfeed and at your ad.

2. Make it evoke emotions. Choosing images that people relate to will help evoke emotions, getting them to want to know more.

If your image successfully does these 2 things, you’re well on your way to creating a fantastic Facebook ad! Following are a few tips you can use when selecting the perfect image.

Use Amateur Photos

Time and time again, we see how amateur-looking photos have higher CTR’s than cheesy-looking stock photos. Whether it’s the relatability factor or the novelty of a homespun photo, no one knows, but I bet it’s a combination of the two.

While you can find amateur-looking photos online, why not consider taking the pictures yourself? They’re guaranteed to be original, no attribution required (which is often not the case with stock photos), and you can customize to your heart’s content.

Use Photos of Happy, Smiling Women

This harkens back to goal #2 above: Evoke emotions.

What do you think of when you see an attractive, carefree-looking woman? For me, it brings to mind freedom, contentedness, joyfulness, peace of mind, and even success.

A happy woman dancing, arms up in the air, a very relaxed position… all good ideas.

The message behind these images? Click this ad; buy this product; let us solve your problem, and you can be this happy too.

Use Headshots

If you’re marketing for a client who has a well-known face, or even if you’re just marketing for yourself, try a headshot. The key with the headshot is to make sure it’s close up – Make sure people don’t have to squint to make out who the photo is of!

Unlike with other types of PPC ads, the image is the key component of your Facebook ad. That’s why this month we’re going to be focusing on how to choose and use images to maximum effect on your Facebook ads. Stay tuned!

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Facebook Ads’ Cost – The Answer You’re Looking For

Facebook offers more than just connecting people to one another online. It also offers a business opportunity for marketers. We all know what Facebook is and how fast it’s growing. Millions of people are using Facebook, which gives a lot of people and businesses an advantage to advertise on the site. Ads are one of the main reasons Facebook is running, because they help cover the costs of maintaining the website. Most people are wondering what Facebook ads cost? Before we can answer that question, you should know what type of advertising is handled on Facebook.

There are many types of ads promoted on Facebook. The many types of ads Facebook has to offer are: page ads, website ads, event ads, sponsored stories, video ads, application ads, polling ads, and a lot more. Most advertisements like video ads are quite expensive. Ads like event ads or sponsored stories aren’t that effective towards drawing users to their advertisements. Pay per click is the most common and effective advertising method done on Facebook. So how much would Facebook ads cost with pay-per-click?

Lets explain a little more how pay-per-click works. Pay per click is an ad placed on any website, promoting whichever product or service one is selling. If the ad catches a reader’s attention they will click on the ad and an advertiser’s landing page or website will show up. Pay per click is also popular among many search engines like Google, Ask, Bing, Yahoo, and many more. Pay per click is often based on keyword selection. You need to have the right set of keywords or keyword, on your product, to have a successful campaign.

So how much does Facebook ads cost from pay-per-click? The cost of pay-per-click varies. It really depends on how much you are willing to spend on your ad campaign. The main way to decide the cost of pay-per-click is placing a bid. You have to place a bid on a spot for your ad, because you are not the only person who is advertising out there. Many other advertisers want their ads placed on Facebook as well and demand the same ad spot as you.

The greatest bid ranges anywhere from one cent to fifty cents or more. It really depends on the type of keywords you have and the amount of money you are willing to spend on your campaign. Once you enter your bid, you have to pay the exact price the Facebook team will tell you to pay and you will have your ad shown on Facebook in no time.

So how much do Facebook ads cost? Well it really depends on how well your ad campaign is and how much you plan to spend on it. If you decide on ten cents per click on your ad and a hundred people click on it, you’d have spent ten dollars. Again, results vary depending on how well you research your keywords and how much money you want to spend.

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Facebook Ads – 10 Tips For An Effective Facebook Pay Per Click

Facebook Advertising is gaining ground and is slowly making waves as a viable Pay Per Click platform. And although Google is still the PPC platform of choice for most Internet marketers and business owners the competition for keywords is ruthless and budgets can disappear faster than expected, especially for the uninitiated.

With Facebook Pay Per Click, marketers will get value for their money as long as they follow Facebook’s strict guidelines. Facebook PPC advertising allows for a well-targeted campaign, with over 600 million users – 50% of whom are actively logged in to Facebook on any given day.

Advertisers can choose to target either by keywords, location, sex, language, political views, workplace, education and relationship status. This makes Facebook a powerful force in the advertising world.

What makes for an effective Facebook Pay Per Click campaign? Below are 10 tips for those starting out in this field:

1. Read and follow Facebook’s advertising procedures. Facebook is very strict with regards to breaching their advertising terms and all advertisers not following the guidelines to the letter will find their ads either rejected, banned or deleted.

2. Choose the right keywords. Before you write your ad copy, make sure to do some research on your targeted keywords. Check out the descriptive words used by Facebook users in their profiles and target the ones that are relevant to your campaign.

3. Make the most out of your allotted advertising space. Facebook ads are limited to 25 characters for the title and 135 characters for the body. That is more than Google allows (25 title characters but only 105 characters for the body – 70 of which are for the actual copy and 35 for the display URL). Users make use of the extra space by adding relevant information that might help encourage clicks.

4. Take the time to evaluate the copy in your ad, make sure the annoying factor is set to very low. Facebook users have the option to close ads that they do not like and this is mostly because the ad is annoying or too pushy. This is a unique feature that only Facebook has out of all the advertising platforms and if an ad has been closed too many times FB will ban that ad and it will no longer be shown to users.

5. Add an image that captures the gist of your copy. Choose an image that visually represents the general idea of your business or product and make sure that it is appealing enough to get people to click through it to know more about your business or product.

6. Only target users who will find your products or services beneficial. Although Facebook gives advertisers the freedom to target users based on different factors (age, location, language, sex, political affiliations, relationship status, interest etc), choosing the wrong ones will spell doom for your advertising campaign. Make sure that your ad is only shown to users that will give you the highest click through and conversion rate.

7. Adapt the mindset of your chosen demographics to assess the effectiveness of your ad before publishing it. Be critical and only choose the copy that your chosen demographics will find interesting enough to explore further.

8. Test your ad first before spending too much money on it. Facebook PPC can make you expend money faster than you think possible. When testing an ad set a very low daily budget and keep a very close eye on your campaign while it is running. Facebook traffic is tremendously fast, and before you know it your budget will have reached its limit.

9. Monitor the performance of your ads. You can monitor your ad’s performance through Facebook’s Ads manager and Facebook reports. Only continue ads that passed the testing phase with flying colors and delete the ones that did not do as well. Facebook Advertising requires patience and the ability to monitor the effectiveness of your campaign.

10. Be aware of the competition. Facebook is the #1 social network at the moment, and garners a few thousand new users each day. Together with the influx of users, is a number of advertisers who can’t wait to get their hands on trying out Facebook Pay Per Click. Be on guard and fine-tune your campaign so as not to be left behind by the competition.

Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission. This is achieved through a comprehensive ad campaign management service: clients choose from a “Monthly Insights” program- allowing them to take advantage of the latest tips, strategies, and information which is sent to them on a monthly basis; a one-on-one coaching program, where they work directly with Jennifer to develop and fine-tune their campaigns; or a complete “Done For You” service, which includes an analysis of the client’s marketing needs, setting up individually tailored ads, and ultimately finding the best customers for the client.

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Golden Rules in Creating Facebook Ads

Most online marketers especially the new ones are wondering if they can truly make some nice decent profit just by creating advertisements on Facebook – and the answer they get is always a big YES. It is not a secret that Facebook is currently one of the most awesome systems running in the internet today; it is easy for people to access it, hence making it a perfect venue for profitable endeavors.

Because Facebook currently holds the highest number of virtual members, it has the potential to make you hundreds of dollars without a doubt. If you are brave enough to take the plunge and use Facebook for your advertising campaigns, you have to know what things to look out for.

Like creating advertisements on any other websites, there are things that you should do and things that you should refrain from doing. Facebook aims to provide the best user experience, so if your ad does not share that principle, Facebook will literally throw you out of the door if you do not follow their rules for advertising.

In creating your Facebook ads, here are some things that you should NEVER do or put in your Facebook ad.

  • Use capital letters for all text in the ad
  • One of the things that Facebook dislikes the most is advertisements having all capital letters in it. This makes sense because writing something in all caps sounds like you are yelling, and no likes to be yelled at.
  • Misspell words deliberately
  • Facebook will reject ads that are obviously misspelled on purpose. Aside from that, Facebook does not allow using slang terms.
  • Lies
  • If Facebook feels that any part of your text is untruthful or misleads the reader in any way, you are completely banned from advertising on Facebook right away.
  • Use fake landing pages
  • Facebook does not allow forwarding, hence you should not associate your ad with a fake landing page for marketing purposes. Where the ad first points to is where the user must first go.

Given all these things that you should not do, what can you do in order to make your Facebook ads effective?

Well first, you have to make your ad relevant. This means that whatever it is that you have in your advertisement, it should be highly related to the landing page – and yes, Facebook checks every ad they have on their system if they are following this rule.

For effective Facebook advertising, here are some of the things that you can do:

  • Have a relevant picture in your ad
  • Use proper capitalization
  • Target the correct audience
  • Have a compelling call to action
  • Use something that will encourage your audience, but make sure you do not overdo it

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How to Build Your Facebook Page Likes With Facebook Ads

Social Networking, and Facebook in particular, has changed the way you can promote your business, access new customers and engage with customers. In fact, a Facebook Page for your business is a fantastic way to increase awareness of your business and keep in touch with your customers and initiate conversations and build relationships.

But what if your Facebook business page doesn’t have many ‘likes’ despite promoting it to all your friends?

There are two options yet most business owners are aware of only one.

Your first option is to invest your TIME into Facebook by posting on your Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts and/or your friends ‘Wall’. You can ‘tag’ other business’s Pages along with a host of other time-consuming activities to boost your number of ‘likers’.

Social Media is essentially TIME vs MONEY. If you only have time then you’ll need to spend the five or so hours per week doing all of the above activities and hope it results in an increase in your number of Likers (aka ‘Fans’) on your Facebook Page.

If you have MONEY but little time then you’ll enjoy this article as we’ll be discussing the importance of running Facebook PPC (Pay Per Click) ads to promote your Facebook Page to increase your number of Likers.

The best part of Facebook Ads is you only get charged when someone actually ‘clicks’ on your ad. You place the ad on Facebook for free and only when someone clicks on your ad will you be charged. The amount you pay ‘per click’ is based on a number of factors such as how specific your ad targets a certain demographic as well as the category your Facebook Page is listed within (e.g. ‘Local Business’).

You can set a daily budget of as little as five dollars to ensure you limit your spend on advertising to suit your budget.

What are Facebook Ads? You’ve no doubt seen those ads running down the side of various Facebook pages, asking you to ‘like’ a particular product or site, and telling you how many of your friends like the same thing. These are Facebook ads and they are the key to promoting your business and encouraging more people to like your page. Facebook ads allow you to promote your business to more people than ever before and best of all, you can set your own budget and timeframe to make the ads work for you.

Why use Facebook Ads? One of the biggest benefits of using Facebook ads as part of your social network marketing is that you are able to promote your business to a large group of people for considerably less than you would if you were to launch a campaign through another form of media such as print, radio or TV. For less than $100 you can create an ad campaign that specifically targets the country, city, gender and age group of your target market. Your ads can be set to run for as long as you like and have the potential to reach hundreds of thousands of people.

How can it work for you? Like all marketing campaigns, you need to have a plan before you begin. Facebook ads serve two primary purposes when it comes to promoting your Facebook Page.

1. Build your number of ‘Likers’
2. Promote a specific product/service or offer to generate leads and/or sales.

In this article we’re mainly concerned with building your number of ‘likers’.

One of the best features of a Facebook ad is the control you have over it. You are able to set the parameters to target your customers and clients and can also set your ad to target friends of fans, existing fans or people who aren’t already fans of your Page. Depending on the nature of your campaign will determine which of these settings you’ll select during the setup of the ad itself.

Using Facebook ads to target a new market is a great way to test the waters, especially if you are looking to break into a new market. Setting your ad for a new city, region, state or country and tracking the number of ‘likes’ you receive along with other valuable statistics can help you determine if your campaign is effective based on your initial plan.

Like other forms of marketing, Facebook has the potential to grow your business and reach customers directly and affordably. Given the ability of social network marketing to promote your business and keep you in touch with your customers and clients, it makes sense to utilise it as much as possible. If you are looking to promote your business and increase the number of ‘likes’ on your business’ Facebook page, then a Facebook ad campaign may be the answer for you.

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3 Keys To Lookout For When Creating Your Facebook Ad Text (So It Gets Approved The First Time Round)

One of the fastest traffic generation methods you can use to help you generate massive amounts of profits in the shortest time possible is the use of Facebook ads.

There are many benefits of Facebook ads, the most important being the fact that it certainly cost much less as compared to Google AdWords (there are times where it costs only pennies per click!)

When it comes to creating Facebook ad campaigns, especially your ad text, there are certain rules that you need to adhere, as each and every ad will need to be manually approved by the Facebook ad approval team before they go live.

And should your ads be created not according to the approval team’s rules and regulations, they will get rejected and you will need to make changes to your ads and re-submit them for approval.

In this article, I will be sharing with you 3 key pointers you need to keep a lookout for when creating your Facebook ads, so that it will be approved by the ad approval team the first time round.

1. Never Use All Capital Letters

It is an unwritten, but at the same time, exceptionally well-known rule of the entire virtual communication that using words that contain all capital letters is not desirable.

When you use capital letters, it implies that you are trying to yell and scream for attention. And this can be pretty annoying to the eyes of your intended audience.

The Facebook ad approval team will reject all ads with words that contain capital letters.

2. Make Sure There Are No Spelling & Grammatical Errors, As Well As Slang

If you think that a misspelled advertisement will bring in more people, you are wrong. Facebook’s ad approval team will not approve ads that contain spelling and grammatical errors. Also, ads that contain slang will also be disapproved.

Make sure that, prior to submitting your ad for approval, you check through your ad thoroughly to make sure that there are no spelling and grammatical errors, as well as slang.

3. Make Sure Your Destination Website Fulfills What You Promise In Your Ad

If, in your ad for example, they will discover a proven method on how dog owners can potty train their dog, but when they click on your ad, it contains no information on it, it will irritate your intended audience, and they may report your ad to Facebook as being inappropriate (and the ad approval team may stop your ad from running).

Therefore, it is extremely important that, the destination website actually fulfills what you promise in your ad text.

The Facebook ad approval team, prior to approving your ad, will also visit your destination website to check if it is indeed align with what you have described in your ad text. If it is not, you ad will be rejected.

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Organic SEO Vs PPC War

Today online advertising has become one of the most basic mediums to promote a business and make your presence felt in the market. The need of the hour is to draw customers to your website by creating successful campaigns coupled with unique ideas and quality products and services.

Since the concept of online business has taken a front foot in the competitive market, it is important for businesses to realize that they need to dedicate their time and efforts more towards website advertising and marketing.

You may be in a quandary as to which technique to employ for advertising your website. First, before you employ any technique to promote your site, the golden rule is to clearly define goals that you wish to achieve. This will guide you in selecting techniques more appropriately and help you maximize your results within your budget.

Regarding the techniques, there are two options that have gained a lot of popularity in the recent times. These are:

Search Engine Optimization (SEO)
Search engine optimization is the activity of improving the volume and quality of real time traffic to your site by optimizing your web pages. The SEO technique involves getting the topmost ranking without paying since your site is relevant to the search query entered by the user.

Pay Per Click (PPC)
This is an advertising model which requires an advertiser to pay when a user clicks on the ad. Advertisers select keywords that they want to run on and which are relevant to their business and then bid on these keywords. Bids may vary from keyword to keyword depending on how important and relevant the keyword is for the business. The advertiser’s ad shows under the sponsored links when a user types in a search query which matches the advertiser’s keyword.

Many times some commercial websites make use of both these options simultaneously to advertise their website. This is also a smart option as it not only leads to better website exposure and visibility but also ensures a better ranking and real time traffic to your site. However, gaining a better understanding of both these methods by analyzing their pros and cons can help you gauge which technique would be more suitable for you and is in align with your business objectives.

Search Engine Optimization Pros

More Credibility – By showing on top of search results you can enjoy more credibility because real time traffic and popularity is achieved by putting in lot of time and effort. The ranking is achieved purely on the basis of quality content and relevance.

Free Placement – Unlike PPC, you do not have to pay for the clicks you receive from organic search results. Getting on the top position is a matter of how well you optimize your site in relation to your competitors. It also saves you money in the long run once the process takes off well.

Improved Website Ranking -SEO also helps you attain a better site ranking with little effort. You can also hire SEO professionals like SEO Traffic Spider who can carry out the optimization task on your behalf which will reap you the benefits in the long run.

Qualified Traffic – You can expect a good amount of qualified real time traffic to your site as a result of increased recognition of search engines.

Long Lasting Results – The results you achieve from this method are more lasting and stable. Also, it gives you a much higher return on your investment. This is because usually users tend to click on organic search results when compared to PPC ads and this brings more traffic for less.

Search Engine Optimization Cons

Time Consuming – SEO is a complicated task and requires enormous amount of time and effort to implement it the right way. Sometimes it may also require you to completely modify the structure, layout, presentation, or content of your website to make it search engine friendly and also enhance user experience.

Results May Take Time – The true impact of SEO efforts cannot be known immediately. It will not give you instant results in terms of traffic and may take some time for your site to get the desired traffic. This time gap may affect your profitability till the time you start seeing true results.

Pay Per Click Pros

Instant results – This method brings you immediate results in terms of traffic, leads, or sales. In a matter of few hours or days you can begin to show on top of the sponsored links and enjoy the benefits of increased traffic flow.

Appropriate for Temporary Offers – This would be an ideal option for those who want to gain an entry into the online market for a short term or for those with temporary product/service offerings. This is because they can hope to gain better visibility and exposure by bidding higher on keywords rather than waiting for SEO to be implemented and return results.

Easy to Implement – PPC can be easily implemented without devoting much time and effort to it when compared to SEO. It also enables the advertiser to experiment with different keywords and landing pages to see what works best. You can also bid on a variety of keywords that you want to run on and which cannot be practically placed in your web pages when implementing SEO.

Pay Per Click Cons

Expensive – It is an expensive option as it eats up on your profit margins. Also, you end up paying even for clicks that may not convert into sales. Additionally, in case of click fraud, you may end up wasting a considerable amount of your budget on fraudulent clicks.

A thorough analysis of the pros and cons of both these approaches will help you decide which option would be more suitable for your advertising needs. However, the main highlight here is that PPC serves well as a short term strategy over SEO. It is a good option for those looking for quick results and a good ROI while waiting for their SEO initiative to ramp up. However, using the PPC model will leave you with thinner profit margins. From the long term perspective, search engine optimization will bring in higher profitability and make the most of your advertising dollars as it will extensively increase your margins in the long run.

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When To Use Organic Vs PPC With Your Marketing Campaign

If you have ever eaten a fresh, organically grown tomato right off the vine, then you know what I’m talking about. An organically grown tomato, grown by you, from the seed that you planted is much sweeter than the tomato you buy in the store. Not only does it taste better, it looks better too. More importantly, you took the time to plant the seed and watch it grow. You tended to it and kept the bugs from destroying it. Sure, you could buy a tomato and get instant results. But, growing a tomato over time may prove a rich decision.

In the internet marketing world, we are faced with drawing traffic to our offering either by organic means and/or by buying attention. Both have their merit. For those of you who are new to internet marketing, take a look at Google page. If you have been around, skip this paragraph and catch me down the page. Looking at the page, you see search results. In the middle are 10 results on the first page. These are organic results. There is a behind the scenes battle to climb the rankings and to get in the top 10. How you search engine optimize (SEO) the keyword depends on how you rank. Also, once you get to the first page, you have to keep up with the organic work. On the right side of the page, another battle is happening… the bidding war to buy one’s way on the page with that keyword search. If you have the money, not a bad battle to take on. However, you are competing with large companies who have lots of money to throw at a Pay Per Click (PPC) ad.

Okay, now that we are all back together, let’s look at organic, slow growth versus PPC advertising. In a campaign, you may want to use both. Build the trusted, content driven organic presence and the throw your offering out there advertising approach. But, have a clear plan for doing both or either. A clear marketing plan with a budget, measureable goals and return on investment (ROI) is critical to gauging the success or failure of your campaign.

A word about PPC. Google, Yahoo, Bing and other search engines are not the only PPC game in town. Social media offers pay per options that have intuited demographic and “like” information that make it a dream for some advertising applications. Read my blog post social media, a nightmare for users and 4 reasons it’s a dream for advertisers for more information on this subject. One has potentially billions of impressions they can tap. One can pinpoint market and hone in on a niche. Then, after a bidding war, your ad will show up on the prospects “wall” for them to click and enter your offering.

Another word about PPC. Visitors are on to PPC and know that they are ads…well, most search engines clearly define the ad space. Like the control they have with a clicker for TV, they can ignore the ads. Often they do. After all, people want to buy. Especially we Americans. But, nobody wants to be sold or fooled.

We want to make informed decision and we want help with good content to make the buying choices. This is where organic ranking comes in. Here is an example. Say you search the term, internet branding experts, because you are looking to improve your brand and image of your company. So you go to your favorite search engine and type in, internet branding experts, you will get pages of companies, firms books that are organically relevant with content to that search. So, you click on a few and read and make choices. You may only look at the first page; perhaps the second or third. Chances are not more than three pages. There is the fierce competition to get on the first page to get your attention. Maybe you click a few, like Metamorphnet and you see if there is a fit.

When you are analyzing your campaign, look at both organic and PPC. There are times when you want to grow your tomato and taste the fruit. Other times, you can’t wait and you need that tomato right away for that salad. Either one can work. Depends on what you want to accomplish.

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Powerful Tips for Facebook Ads Marketing

The thing about Facebook ads marketing tips is that they can vary quite a bit. That’s because the social media terrain covered by the mammoth social network is vast. The first thing that an advertiser must do is read and review the various rules, regulations, options and features that comprise the Facebook system. They are fairly specific and some people find them daunting.

But don’t be deterred by them. The system is worth learning to use. You can discover shortcuts by referencing specialists and reading up on the latest trends. As you use the site be sure to continue to refine your campaign. With that in mind, here are some great tips for making the most of your Facebook ads marketing.

Getting Started

You’ll have the choice of either going with cost-per-click (CPC) or cost-per-image (CPM). The best thing to do is to start with CPC. It’s the cheapest way to go until you reach a certain click-through-rate (CTR).

With CPC, you’re only paying for people who take the initiative to actually click on your ad and go to your site. This is the best way to ensure you’re paying exclusively for those who access your site and are interested in purchasing your product.

Pulling an Ad

Give your advertisement a few days and no more than one week before pulling it. When should you try a different advertisement with Facebook ads marketing? When it’s averaging a CTR of.02% or less. That’s too low to be effective.

CPC and CPM

As mentioned earlier, start your advertising campaign using CPC. But there is a time to switch to CPM. That’s when you hit a CTR of.05% or better. Here’s why. With the CPM rate you’re paying per 1,000 impressions and not per click. If you’re garnering a lot of clicks, then switching to CPM makes sense as now with a high CTR you’ll essentially be paying less per click than you would with CPC. Paying for impressions makes sense.

Simplify Targeting

Although you can use a lot of criteria for targeting who sees your ad be careful not to target yourself out of the market. Using specific keywords can eliminate a lot of people who may be interested in your product. Instead, try focusing your Facebook ads marketing according to age, such as Males 18-21 and Females 18-21.

Start Slowly and Don’t Give Up

One thing to do is to spend time testing your ad. Don’t dump all of your cash into an untested advertisement of which you are unsure. Take some time to see how the advertisement performs.

If it seems to have potential by garnering a CTR of.025% to.030%, then work on it. Refine the ad, words and image, and your target market. Doing so will help make you effective at Facebook ads marketing.

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Advantages of Organic Traffic Vs Pay Per Click Traffic Compared

The primary difference that exists between pay per click traffic and ordinary organic traffic is the costs that are incurred by the advertisers when working with a pay per click program. When it comes to generating traffic through pay per click advertising, the advertiser has to make a small payment each time a user clicks on one of their pay per click advertisements. When it comes to organic traffic on the other hand, all of the leads and the clicks that are generated by users are completely free and cost zero money to the advertiser.

Pay Per Click Traffic:

Pay per click advertisements, which are also commonly referred to as PPC advertisements can add up and become expensive and costly. If not managed correctly, a pay per click traffic generation campaign can quickly fail or become expensive and impossible to manage. However, when it comes to generating pay per click traffic, there are three things that you should keep in mind to help yourself get the most out of such a program.

1. PPC is an excellent method for marketing that can create a large amount of buzz around a particular product or service very quickly.

2. It tends to be relatively inexpensive, especially in comparison to other methods of traditional advertising and marketing.

3. PPC is very flexible, and can be either a short term advertising campaign or a long term one depending on what your individual needs are.

There are several different key initiatives that you should execute as an advertiser working on the initial setup behind a pay per click type of advertising campaign, as well as while managing that campaign, and these are:

A: Ad creativity, because it is vital that your ad be well written, focused and creative.

B: Landing page, because having a landing page that is well thought out before you set your pay per click traffic campaign up is absolutely essential. Your landing page should have content that relates to your advertisement online. A good landing page can mean all the difference when it comes to generating a high number of conversions.

C: Call to action, as a call to action is a prominent and necessary element of your page that should be located “above the fold” rather than requiring that a visitor to your website scroll down before a call to action is offered.

D: Testing, because you should always test your website, new ad creatives, your landing page’s capabilities, call to action locations and how these different elements affect your conversion rates when it comes to generating pay per click traffic. The difference between a successful PPC campaign and one that is unsuccessful often has to do with whether or not you are testing new options. Such as ads and calls to action because these details really do make all the difference when it comes to creating an ad campaign for PPC that is going to generate results.

Frankly these are just some of the basics organic traffic vs pay per click traffic. For you to practice either one profitably you need to acquire as much expertise as you can.

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